To grow Experience-Driven organizations,
the XD Leadership Alliance has devised these strategic principles.

 

 
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Drive Strategy with Deep Customer Insights

Defining customer insights must be seen as a core competency in your organization, and one that shapes everything, including your strategy and products.  

Insights help you best determine what you should sell and where innovation dollars should go.  

Customer insights focus your teams to move in the right direction: the direction of your customers.

Millennials Lead the Way in Cord-cutting: Trends & Strategies the Cable Companies Can't Ignore

Millennials Lead the Way in Cord-cutting: Trends & Strategies the Cable Companies Can't Ignore

4 Important Ways to Reveal the Reality of Your Users’ Needs

4 Important Ways to Reveal the Reality of Your Users’ Needs

Lenders Use Personas to Target Gen Z

Lenders Use Personas to Target Gen Z

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

Learning from Your Users: Research in Software

Learning from Your Users: Research in Software


Make All Customer
Touch-points Matter

One optimized channel is no longer enough; all your channels must work seamlessly across a user’s journey.

Often, even small pain points in one channel can hurt your overall brand experience.

These include key interactions across your business, such as call centers, kiosks, in-person, mobile apps, supply chain, back-end systems and chat bots.

B2B Portals are Mission Critical, So Why Do So Many Offer Frustrating Experiences?

B2B Portals are Mission Critical, So Why Do So Many Offer Frustrating Experiences?

User Experience & Emerging Trends in Telco

User Experience & Emerging Trends in Telco

Software is Made by People

Software is Made by People

Spending Time With Your Data

Spending Time With Your Data

UX = ROI: Not a Myth

UX = ROI: Not a Myth


Learn Fast and
Experiment Often

Focus your teams on outcomes. Anyone can complete tasks, but only an Experience-Driven team can work toward a business metric that also achieves a user’s goal.

Think of everything as an experiment, and get adept at running them. Devise fast ways to take insights and launch tests, then iterate on those tests and make improvements.

Prototype out ideas before spinning up large, expensive teams. How fast you can learn will put you ahead of your competition.

Don't Buy Instruction Manuals When You Really Want Outcomes

Don't Buy Instruction Manuals When You Really Want Outcomes

Delivering Unfavorable News: Strategies to Ease the Angst

Delivering Unfavorable News: Strategies to Ease the Angst

Data as a Feature: Building Applications that Help Users Achieve Goals with Data

Data as a Feature: Building Applications that Help Users Achieve Goals with Data

How to Find Out If Your Company Needs a Design System

How to Find Out If Your Company Needs a Design System

The Art of Responding to Change

The Art of Responding to Change


Include Experience in
your Company’s DNA

Focus on the value of allowing teams to break tradition and support cross-functional collaboration.

Ensure teams have training and change management skills to recognize that experience is more than a department or a mindset; it’s at the heart of product and service creation.

All practice areas – whether product, finance, technology or others – benefit from modern experience-thinking.

6 Ways You Can Build a Supportive Work Environment Now

6 Ways You Can Build a Supportive Work Environment Now

Managing Sprint Priorities

Managing Sprint Priorities

Inspiration and the End of Moore's Law

Inspiration and the End of Moore's Law

Unwritten Rules

Unwritten Rules

The Roadmap to Planning Your Career

The Roadmap to Planning Your Career