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SEATTLE: Create MAGIC - Combining Design and Engineering to be Experience Driven
Oct
26
11:30 AM11:30

SEATTLE: Create MAGIC - Combining Design and Engineering to be Experience Driven

The Walt Disney Company seeks to develop the most creative, innovative and profitable entertainment experiences and related products in the world. Kevin Schumacher leads UX in a world-class application team at the happiest job on earth, creating and designing applications that connect Disney guests worldwide. One of the ways Kevin improves experience is he works with his team to effectively integrate DESIGN and ENGINEERING; apply to join today.

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SEATTLE: What I Learned by Letting Go - How Embracing Your Design System Community Drives Success
Sep
27
11:30 AM11:30

SEATTLE: What I Learned by Letting Go - How Embracing Your Design System Community Drives Success

Creating an enterprise design system is only the first step in a broader undertaking. Realizing the benefits of a system in a large organization involves building awareness, generating support and evolving practices across different parts of the organization, each with competing business goals and operational priorities; apply to join today.

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SEATTLE: From Research to Engagement: Innovation in Customer Understanding
Aug
30
11:30 AM11:30

SEATTLE: From Research to Engagement: Innovation in Customer Understanding

There are more effective ways to understand your customers than traditional tools like: surveys, focus groups and analytics. Lada will explore innovations in customer understanding that will lead you to a more robust understanding of your customers and how to tie that directly to product innovation. She will also discuss how to scale insights from research without necessarily scaling your team. You’ll walk away with new, practical ideas on how to expand your team’s research toolkit; apply to join today.

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SEATTLE: Hiring - The Lean and Iterative Approach
Jul
31
11:30 AM11:30

SEATTLE: Hiring - The Lean and Iterative Approach

Over the past two years, Vicki Haberman, Director User Experience at Alaska Airlines, grew her team from 10 to 25. She admits the road was challenging and she will discuss:

  • Defining roles, responsibilities, and career levels

  • Balancing generalists and specialists

  • Aligning on the ratio of design to product and engineering

  • Attracting and retaining talent in an insanely competitive market

Join us for an interactive and engaging lunch hour as Vicki shares her lessons learned. Together, we will tackle the subject often highlighted as the most important job of leaders: hiring. Apply to join XD today.

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SEATTLE: Designing for Humans in a Digital World: Intuition & Innovation — Finding the Delta
Jun
27
11:30 AM11:30

SEATTLE: Designing for Humans in a Digital World: Intuition & Innovation — Finding the Delta

As leaders in our respective industries, we have all been challenged to design best-in-class guest experiences that are also innovative—new experiences that break the mold. The reality is that a great guest experience and true innovation may be miles apart, and the delta is dictated by what the guest is willing to tolerate and what they find intuitive. Apply to join today.

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SEATTLE: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking
May
22
11:30 AM11:30

SEATTLE: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking

There is often a wave of excitement as companies start embracing Design Thinking throughout their entire organization. Executives, Product Owners, Developers, and Designers are excited about delivering products and services that their customers love. But over time, if teams are not connecting KPIs to the work they’re doing, things can swing back to more familiar, outdated practices. In this, talk Ryan Gachet will share how Liberty Mutual is in the midst of transforming their organization to maintain their focus on modern design practices by “Managing Up” to their KPIs and determining long-term Design ROI.

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SEATTLE LAUNCH EVENT: Using Culture to Drive Customer Experience
Apr
26
11:30 AM11:30

SEATTLE LAUNCH EVENT: Using Culture to Drive Customer Experience

How do you transform a culture to be more customer-centric? Margot Daniel, Director of Digital Customer Experience for ADT, was part of a two-year organizational transformation from “Sales First” to “Customer First.” Starting with gathering customer insights and data, this knowledge was used to shape goal-driven design and ultimately serve as a model for the mindset of the entire organization. From this talk, you will learn techniques for moving your organization forward to becoming more customer-centric and culturally receptive to design thinking.

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