TOPIC: DESIGNING THE DESIGN STRATEGIST
Design strategy has proven to be powerful and transformative, but what does it really take to deliver on its promise? In order to consistently produce results, practitioners need to delicately balance a range of experiences, skills, tools and insights to succeed. In this session, we’ll explore requirements for a successful team and discuss how your designers stack up.
In a world where design is often an afterthought, what does starting a startup with a user-centered design from day one look like? How do you make design a part of your company values? Together, we'll contrast the process of adding design in later versus starting out with a designer-founder at the helm, approaches that drive startup design ROI, tactics for achieving design emphasis with tight startup resources, and pitfalls to watch out for. In addition, we'll touch on ways to permeate company culture with design principals, whether your company was started with a design-focus or you find yourself adding it in years later; apply to join today.
In a world where design is often an afterthought, what does starting a startup with a user-centered design from day one look like? How do you make design a part of your company values? Together, we'll contrast the process of adding design in later versus starting out with a designer-founder at the helm, approaches that drive startup design ROI, tactics for achieving design emphasis with tight startup resources, and pitfalls to watch out for. In addition, we'll touch on ways to permeate company culture with design principals, whether your company was started with a design-focus or you find yourself adding it in years later, apply to join today.
Customer Experience is still top of mind for both B2B and B2C businesses — trend reports have it ranked higher than personalization, content and even mobile. It’s no wonder when improved experiences are directly tied to customer retention, premium pricing, and seen as even more influential than advertising, apply to join today.
The Walt Disney Company seeks to develop the most creative, innovative and profitable entertainment experiences and related products in the world. Kevin Schumacher leads UX in a world-class application team at the happiest job on earth, creating and designing applications that connect Disney guests worldwide. One of the ways Kevin improves experience is he works with his team to effectively integrate DESIGN and ENGINEERING; apply to join today.
Creating an enterprise design system is only the first step in a broader undertaking. Realizing the benefits of a system in a large organization involves building awareness, generating support and evolving practices across different parts of the organization, each with competing business goals and operational priorities; apply to join today.
There are more effective ways to understand your customers than traditional tools like: surveys, focus groups and analytics. Lada will explore innovations in customer understanding that will lead you to a more robust understanding of your customers and how to tie that directly to product innovation. She will also discuss how to scale insights from research without necessarily scaling your team. You’ll walk away with new, practical ideas on how to expand your team’s research toolkit; apply to join today.
Over the past two years, Vicki Haberman, Director User Experience at Alaska Airlines, grew her team from 10 to 25. She admits the road was challenging and she will discuss:
Defining roles, responsibilities, and career levels
Balancing generalists and specialists
Aligning on the ratio of design to product and engineering
Attracting and retaining talent in an insanely competitive market
Join us for an interactive and engaging lunch hour as Vicki shares her lessons learned. Together, we will tackle the subject often highlighted as the most important job of leaders: hiring. Apply to join XD today.
As leaders in our respective industries, we have all been challenged to design best-in-class guest experiences that are also innovative—new experiences that break the mold. The reality is that a great guest experience and true innovation may be miles apart, and the delta is dictated by what the guest is willing to tolerate and what they find intuitive. Apply to join today.
SEATTLE: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking
There is often a wave of excitement as companies start embracing Design Thinking throughout their entire organization. Executives, Product Owners, Developers, and Designers are excited about delivering products and services that their customers love. But over time, if teams are not connecting KPIs to the work they’re doing, things can swing back to more familiar, outdated practices. In this, talk Ryan Gachet will share how Liberty Mutual is in the midst of transforming their organization to maintain their focus on modern design practices by “Managing Up” to their KPIs and determining long-term Design ROI.
How do you transform a culture to be more customer-centric? Margot Daniel, Director of Digital Customer Experience for ADT, was part of a two-year organizational transformation from “Sales First” to “Customer First.” Starting with gathering customer insights and data, this knowledge was used to shape goal-driven design and ultimately serve as a model for the mindset of the entire organization. From this talk, you will learn techniques for moving your organization forward to becoming more customer-centric and culturally receptive to design thinking.