San Francisco

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Building Products People Want: How a Return to a User Focus Led to FitBit’s Best-Selling Product
Jun
26
11:30 AM11:30

Building Products People Want: How a Return to a User Focus Led to FitBit’s Best-Selling Product

In this session, FitBit’s Global Head of UX will share how such insights guided the design of their newest and best-selling product to date, along with new experiences like female health tracking, all in service of their goals to help people be healthier, and to actually improve their lives through sustained behavior change.

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San Francisco: Putting the Experience First
Apr
23
11:30 AM11:30

San Francisco: Putting the Experience First

Customer Experience is becoming top of mind for all businesses — reports have it ranked higher than personalization, content and even mobile. Studies show that 32% of customers stop doing business with a brand they love as a result of only one bad experience. It’s becoming clear that improved experiences are directly tied to: customer retention, premium pricing, and seen as even more influential than advertising. So how do you understand your customers and focus in on the right investments for 2019?, apply to join today.

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