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Austin: The Design-Driven Startup: UX as Preventive Care instead of a Band-Aid

KEYNOTE SPEAKER:

Cassie Wallender, Co-Founder at Invio, Inc.

TOPIC: The Design-Driven Startup: UX as Preventive Care instead of a Band-Aid

In a world where design is often an afterthought, what does starting a startup with a user-centered design from day one look like? How do you make design a part of your company values? Together, we'll contrast the process of adding design in later versus starting out with a designer-founder at the helm, approaches that drive startup design ROI, tactics for achieving design emphasis with tight startup resources, and pitfalls to watch out for. In addition, we'll touch on ways to permeate company culture with design principals, whether your company was started with a design-focus or you find yourself adding it in years later.


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