NAME: Matt Barthelemy
TITLE: Global Head of UX
Building Products People Want: How a Return to a User Focus Led to FitBit’s Best-Selling Product.
Adding features to hardware and software products is not very difficult. Adding what people see as actual, sustained benefits is harder, and much more valuable.
Learn how user research, when done in a thoughtful, curious, and creative manner, helped FitBit teams learn about what truly matters to people as well as what their hopes and challenges are. Starting with open-ended research, FitBit develops important insights that guides its designs—the opportunities to help people achieve their goals through the solutions they conceive and create.
In this session, FitBit’s Global Head of UX will share how such insights guided the design of their newest and best-selling product to date, along with new experiences like female health tracking, all in service of their goals to help people be healthier, and to actually improve their lives through sustained behavior change.
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