Putting the Experience First
Customer Experience is becoming top of mind for all businesses — reports have it ranked higher than personalization, content and even mobile. Studies show that 32% of customers stop doing business with a brand they love as a result of only one bad experience. It’s becoming clear that improved experiences are directly tied to: customer retention, premium pricing, and seen as even more influential than advertising. So how do you understand your customers and focus in on the right investments for 2019?
Our panelists will discuss how they’re using customer insights to prioritize their efforts, how they’re removing roadblocks, and how they're planning on competing mainly on customer experience in the coming year. And while our panelists are from some iconic names in financial technology, the learnings and lessons can be applied across industries — a good experience, is a good experience; apply to join today.