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SEATTLE: What I Learned by Letting Go - How Embracing Your Design System Community Drives Success

Creating an enterprise design system is only the first step in a broader undertaking. Realizing the benefits of a system in a large organization involves building awareness, generating support and evolving practices across different parts of the organization, each with competing business goals and operational priorities.

Having led the creation of the first enterprise design standards for USAA and recently launching the first design language at Sabre, a leader in travel technology, Julee Dyer will share her story of driving this change across two Fortune 500 companies. Spoiler Alert: Driving change isn’t about process. It is about generating desire among a community of stakeholders and end-users to embrace and adopt change.

After attending, you will leave with actionable ways to:

  • Apply UX design methodologies to the creation of the system toolkit — a sure-fire way to ensure relevance to and adoption among end-users.

  • Extend the impact of a small, dedicated team through strategic partnerships within the broader community of system end-users.

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