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SEATTLE: Designing for Humans in a Digital World: Intuition & Innovation — Finding the Delta

KEYNOTE SPEAKER:

Mike Eustis, Senior Creative Director, Brand at Tommy Bahama


TOPIC:

DESIGNING FOR HUMANS IN A DIGITAL WORLD: INTUITION & INNOVATION - FINDING THE DELTA

As leaders in our respective industries, we have all been challenged to design best-in-class guest experiences that are also innovative—new experiences that break the mold. The reality is that a great guest experience and true innovation may be miles apart, and the delta is dictated by what the guest is willing to tolerate and what they find intuitive.

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