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SEATTLE LAUNCH EVENT: Using Culture to Drive Customer Experience

  • Seattle, Washington (map)

KEYNOTE SPEAKER:

Margot Daniel, Director of Digital Customer Experience at ADT


TOPIC:

Using Culture to Drive Customer Experience

How do you transform a culture to be more customer-centric? Margot Daniel, Director of Digital Customer Experience for ADT, was part of a two-year organizational transformation from “Sales First” to “Customer First.” Starting with gathering customer insights and data, this knowledge was used to shape goal-driven design and ultimately serve as a model for the mindset of the entire organization. From this talk, you will learn techniques for moving your organization forward to becoming more customer-centric and culturally receptive to design thinking.

LUNCH PROVIDED

 

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