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DALLAS: Making the Unnatural Natural: Getting Design Into the Corporate DNA

SPEAKER:

Brian Sullivan, Director, Design Strategy at Sabre Corporation

Author of The Design Studio Method, Founder of the Big Design Conference, and Creator of the UX Certification program at SMU.

Making the Unnatural Natural: Getting Design Into the Corporate DNA

Design can seem unnatural to many companies and corporate leaders. They know it is important, but design is just not in their DNA. Their daily activities are filled with other tasks. It is someone else's job to think about design. How do you make the unnatural feel more natural?

In this presentation, we will explore ways to make design part of the corporate DNA. We will look at mundane to strategic activities throughout the enterprise. We will review how to insert design into people's daily routines. With a little time, it becomes second nature and ingrained into the corporate DNA.

COMPLIMENTARY VALET & LUNCH PROVIDED