Cliff Sentell, CTO and Co-Founder of Compass Professional Health Services
Using User Experience to Disrupt the Healthcare Industry
Healthcare is notorious for bad experiences – from boring open enrollment meetings, to finding doctors who listen and communicate clearly, to figuring out why the bills are so darn expensive – the healthcare journey for most people is a revolving door of frustration. Compass sees these realities in healthcare as an opportunity to disrupt an industry. By using experience-driven principles across all areas of the organization, Compass is changing the way people view their health benefits and interact with the healthcare system. In this session, Cliff will discuss techniques that Compass has used to study, modify and measure user experience and the impact that approach has had on healthcare decision making.