Dallas: Designing the Design Strategist
Aug
22
11:30 AM11:30

Dallas: Designing the Design Strategist

KEYNOTE SPEAKER:
Bruce Nelson, Vice President of Design at Sabre

TOPIC: DESIGNING THE DESIGN STRATEGIST
Design strategy has proven to be powerful and transformative, but what does it really take to deliver on its promise? In order to consistently produce results, practitioners need to delicately balance a range of experiences, skills, tools and insights to succeed. In this session, we’ll explore requirements for a successful team and discuss how your designers stack up.

apply to join XD today.

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Austin: The Design-Driven Startup: UX as Preventive Care instead of a Band-Aid
Aug
13
11:30 AM11:30

Austin: The Design-Driven Startup: UX as Preventive Care instead of a Band-Aid

KEYNOTE SPEAKER:
Cassie Wallender, Co-Founder at Invio, Inc.

TOPIC: The Design-Driven Startup: UX as Preventive Care instead of a Band-Aid

In a world where design is often an afterthought, what does starting a startup with a user-centered design from day one look like? How do you make design a part of your company values? Together, we'll contrast the process of adding design in later versus starting out with a designer-founder at the helm, approaches that drive startup design ROI, tactics for achieving design emphasis with tight startup resources, and pitfalls to watch out for.

apply to join XD today.

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CHICAGO: Innovations Shaping Tomorrow’s Financial Services Customer Experience
Jul
30
11:30 AM11:30

CHICAGO: Innovations Shaping Tomorrow’s Financial Services Customer Experience

KEYNOTE SPEAKER:
Melisa Izaguirre, Director of Innovation @ USAA

TOPIC: Innovations Shaping Tomorrow’s Financial Services Customer Experience
A look at innovation, AI and conversational experiences through the lens of one of the world’s move innovative Financial Institutions.

apply to join XD today.

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SEATTLE: Designing the Design Strategist
Jul
18
11:30 AM11:30

SEATTLE: Designing the Design Strategist

KEYNOTE SPEAKER:
Bruce Nelson, Vice President of Design at Sabre

TOPIC: DESIGNING THE DESIGN STRATEGIST
Design strategy has proven to be powerful and transformative, but what does it really take to deliver on its promise? In order to consistently produce results, practitioners need to delicately balance a range of experiences, skills, tools and insights to succeed. In this session, we’ll explore requirements for a successful team and discuss how your designers stack up.

apply to join XD today.

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Building Products People Want: How a Return to a User Focus Led to FitBit’s Best-Selling Product
Jun
26
11:30 AM11:30

Building Products People Want: How a Return to a User Focus Led to FitBit’s Best-Selling Product

In this session, FitBit’s Global Head of UX will share how such insights guided the design of their newest and best-selling product to date, along with new experiences like female health tracking, all in service of their goals to help people be healthier, and to actually improve their lives through sustained behavior change.

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SEATTLE: The Design-Driven Startup: UX as Preventive Care instead of a Band-Aid
May
30
11:30 AM11:30

SEATTLE: The Design-Driven Startup: UX as Preventive Care instead of a Band-Aid

In a world where design is often an afterthought, what does starting a startup with a user-centered design from day one look like? How do you make design a part of your company values? Together, we'll contrast the process of adding design in later versus starting out with a designer-founder at the helm, approaches that drive startup design ROI, tactics for achieving design emphasis with tight startup resources, and pitfalls to watch out for. In addition, we'll touch on ways to permeate company culture with design principals, whether your company was started with a design-focus or you find yourself adding it in years later; apply to join today.

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AUSTIN: Envisioning Multichannel Experiences our Customers Will Need, Want and Expect in the Future
May
23
11:30 AM11:30

AUSTIN: Envisioning Multichannel Experiences our Customers Will Need, Want and Expect in the Future

Multichannel innovation isn’t cheap or easy. The stakes are particularly high when it comes to deciding where and when to invest. If we don’t innovate and invest, we can’t possibly dream of remaining competitive in the marketplace! At the same time, if we launch innovations our customers won’t embrace, we can kiss our competitive advantage goodbye! Wouldn’t it be great if we could peek just a little into future and get a sense for what experiences our customers will need want and expect; apply to join today.

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San Francisco: Putting the Experience First
Apr
23
11:30 AM11:30

San Francisco: Putting the Experience First

Customer Experience is becoming top of mind for all businesses — reports have it ranked higher than personalization, content and even mobile. Studies show that 32% of customers stop doing business with a brand they love as a result of only one bad experience. It’s becoming clear that improved experiences are directly tied to: customer retention, premium pricing, and seen as even more influential than advertising. So how do you understand your customers and focus in on the right investments for 2019?, apply to join today.

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SEATTLE: The Design-Driven Startup: UX as Preventive Care instead of a Band-Aid
Apr
18
11:30 AM11:30

SEATTLE: The Design-Driven Startup: UX as Preventive Care instead of a Band-Aid

In a world where design is often an afterthought, what does starting a startup with a user-centered design from day one look like? How do you make design a part of your company values? Together, we'll contrast the process of adding design in later versus starting out with a designer-founder at the helm, approaches that drive startup design ROI, tactics for achieving design emphasis with tight startup resources, and pitfalls to watch out for. In addition, we'll touch on ways to permeate company culture with design principals, whether your company was started with a design-focus or you find yourself adding it in years later, apply to join today.

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CHICAGO:  Envisioning Multichannel Experiences our Customers Will Need, Want and Expect in the Future
Apr
16
11:30 AM11:30

CHICAGO: Envisioning Multichannel Experiences our Customers Will Need, Want and Expect in the Future

Multichannel innovation isn’t cheap or easy. The stakes are particularly high when it comes to deciding where and when to invest. If we don’t innovate and invest, we can’t possibly dream of remaining competitive in the marketplace! At the same time, if we launch innovations our customers won’t embrace, we can kiss our competitive advantage goodbye! Wouldn’t it be great if we could peek just a little into future and get a sense for what experiences our customers will need want and expect? Well, this is exactly what Best Buy’s Strategic Experience Design team is doing. Join Matthew Doty (Head of Best Buy’s Strategic Experience Design Team) as he discusses how his team is helping Best Buy understand and embrace Human-Centered Design as a foundation for strategic, multichannel innovation; apply to join today.

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How to Drive Innovation into Mature Products in a Highly Regulated Industry
Mar
26
11:30 AM11:30

How to Drive Innovation into Mature Products in a Highly Regulated Industry

Does your organization have one or more mature platforms that you would consider 'core' or even 'legacy'? Do you have growing technical debt that you need to overcome before you can weave in exciting new features and enhancements? Does your industry require regular and extensive regulatory and compliance updates? If you answered yes to any of these questions, then come see John Ludden share lessons learned about incorporating next generation technology and new features into a mature product portfolio in a highly regulated industry, apply to join today.

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Putting the Experience First: XD Challenges for 2019
Mar
21
11:30 AM11:30

Putting the Experience First: XD Challenges for 2019

Customer Experience is still top of mind for both B2B and B2C businesses — trend reports have it ranked higher than personalization, content and even mobile. It’s no wonder when improved experiences are directly tied to customer retention, premium pricing, and seen as even more influential than advertising; apply to join today..

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Beyond compliance: making the case for accessibility
Mar
19
11:30 AM11:30

Beyond compliance: making the case for accessibility

Accessibility is more than code compliance and avoiding law suits. Many organizations are still struggling with justifying the cost of implementing accessibility. In reality, accessibility offers many advantages and opportunities such as: future proofing code, creating human-centric and empathetic designs, building innovative products. Accessibility should be leveraged as an overall strategy for your organization, apply to join today.

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PUTTING THE EXPERIENCE FIRST: XD CHALLENGES FOR 2019
Mar
14
11:30 AM11:30

PUTTING THE EXPERIENCE FIRST: XD CHALLENGES FOR 2019

Customer Experience is still top of mind for both B2B and B2C businesses — trend reports have it ranked higher than personalization, content and even mobile. It’s no wonder when improved experiences are directly tied to customer retention, premium pricing, and seen as even more influential than advertising, apply to join today.

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Putting the Experience First: XD Challenges for 2019
Feb
26
11:30 AM11:30

Putting the Experience First: XD Challenges for 2019

Customer Experience is still top of mind for both B2B and B2C businesses — trend reports have it ranked higher than personalization, content and even mobile. It’s no wonder when improved experiences are directly tied to customer retention, premium pricing, and seen as even more influential than advertising., apply to join today.

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Putting the Experience First: XD Challenges for 2019 Panel Customer Experience
Feb
19
11:30 AM11:30

Putting the Experience First: XD Challenges for 2019 Panel Customer Experience

So how do you understand your customers and focus in on the right investments for 2019? Our panelists will discuss how they’re using customer insights to prioritized their efforts, how they’re removing roadblocks, and how they're planning on competing mainly on customer experience in the coming year. apply to join today.

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CHICAGO: The Customer Experience Pyramid: Build Experiences That Matter More
Nov
15
11:30 AM11:30

CHICAGO: The Customer Experience Pyramid: Build Experiences That Matter More

Not all brand experiences are created equal. Finding and resolving CX issues is table stakes. It takes more to build experiences that differentiate and strengthen your brand. Brands that probe their customer understanding and offer proactive experiences earn greater engagement, trust, purchase, satisfaction, and loyalty. Apply to join today.

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SEATTLE: Create MAGIC - Combining Design and Engineering to be Experience Driven
Oct
26
11:30 AM11:30

SEATTLE: Create MAGIC - Combining Design and Engineering to be Experience Driven

The Walt Disney Company seeks to develop the most creative, innovative and profitable entertainment experiences and related products in the world. Kevin Schumacher leads UX in a world-class application team at the happiest job on earth, creating and designing applications that connect Disney guests worldwide. One of the ways Kevin improves experience is he works with his team to effectively integrate DESIGN and ENGINEERING; apply to join today.

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DALLAS: How to make the Frame Work - Practical tips to increase your success rate implementing any new processes in your organization.
Oct
18
11:30 AM11:30

DALLAS: How to make the Frame Work - Practical tips to increase your success rate implementing any new processes in your organization.

Each day we are presented with a new framework or process to make us more productive. We get excited, think it could create positive change, and then end up crying in the corner six months later. Ben will provide practical tips for helping to initiate and execute through any change; apply to join today.

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SEATTLE: What I Learned by Letting Go - How Embracing Your Design System Community Drives Success
Sep
27
11:30 AM11:30

SEATTLE: What I Learned by Letting Go - How Embracing Your Design System Community Drives Success

Creating an enterprise design system is only the first step in a broader undertaking. Realizing the benefits of a system in a large organization involves building awareness, generating support and evolving practices across different parts of the organization, each with competing business goals and operational priorities; apply to join today.

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DALLAS: Creating a Competitive Advantage with Purpose
Sep
18
11:30 AM11:30

DALLAS: Creating a Competitive Advantage with Purpose

Being on purpose creates greater accountability for results.  In this talk, we will discuss the latest data regarding the ever-expanding multi-generational workforce and the impact it is having on the workplace. We will unpack the five key learnings from the research and provide simple tools to maximize your organizational results regardless of your generation; apply to join today.

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SEATTLE: From Research to Engagement: Innovation in Customer Understanding
Aug
30
11:30 AM11:30

SEATTLE: From Research to Engagement: Innovation in Customer Understanding

There are more effective ways to understand your customers than traditional tools like: surveys, focus groups and analytics. Lada will explore innovations in customer understanding that will lead you to a more robust understanding of your customers and how to tie that directly to product innovation. She will also discuss how to scale insights from research without necessarily scaling your team. You’ll walk away with new, practical ideas on how to expand your team’s research toolkit; apply to join today.

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DALLAS: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking
Aug
23
11:30 AM11:30

DALLAS: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking

There is often a wave of excitement as companies start embracing Design Thinking throughout their entire organization. Executives, Product Owners, Developers, and Designers are excited about delivering products and services that their customers love. But over time, if teams are not connecting KPIs to the work they’re doing, things can swing back to more familiar, outdated practices. In this, talk Ryan Gachet will share how Liberty Mutual is in the midst of transforming their organization to maintain their focus on modern design practices by “Managing Up” to their KPIs and determining long-term Design ROI; apply to join today.

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