CHICAGO: The Customer Experience Pyramid: Build Experiences That Matter More
Nov
15
11:30 AM11:30

CHICAGO: The Customer Experience Pyramid: Build Experiences That Matter More

Not all brand experiences are created equal. Finding and resolving CX issues is table stakes. It takes more to build experiences that differentiate and strengthen your brand. Brands that probe their customer understanding and offer proactive experiences earn greater engagement, trust, purchase, satisfaction, and loyalty. Apply to join today.

View Event →
SEATTLE: Create MAGIC - Combining Design and Engineering to be Experience Driven
Oct
26
11:30 AM11:30

SEATTLE: Create MAGIC - Combining Design and Engineering to be Experience Driven

The Walt Disney Company seeks to develop the most creative, innovative and profitable entertainment experiences and related products in the world. Kevin Schumacher leads UX in a world-class application team at the happiest job on earth, creating and designing applications that connect Disney guests worldwide. One of the ways Kevin improves experience is he works with his team to effectively integrate DESIGN and ENGINEERING; apply to join today.

View Event →
DALLAS: How to make the Frame Work - Practical tips to increase your success rate implementing any new processes in your organization.
Oct
18
11:30 AM11:30

DALLAS: How to make the Frame Work - Practical tips to increase your success rate implementing any new processes in your organization.

Each day we are presented with a new framework or process to make us more productive. We get excited, think it could create positive change, and then end up crying in the corner six months later. Ben will provide practical tips for helping to initiate and execute through any change; apply to join today.

View Event →
SEATTLE: What I Learned by Letting Go - How Embracing Your Design System Community Drives Success
Sep
27
11:30 AM11:30

SEATTLE: What I Learned by Letting Go - How Embracing Your Design System Community Drives Success

Creating an enterprise design system is only the first step in a broader undertaking. Realizing the benefits of a system in a large organization involves building awareness, generating support and evolving practices across different parts of the organization, each with competing business goals and operational priorities; apply to join today.

View Event →
DALLAS: Creating a Competitive Advantage with Purpose
Sep
18
11:30 AM11:30

DALLAS: Creating a Competitive Advantage with Purpose

Being on purpose creates greater accountability for results.  In this talk, we will discuss the latest data regarding the ever-expanding multi-generational workforce and the impact it is having on the workplace. We will unpack the five key learnings from the research and provide simple tools to maximize your organizational results regardless of your generation; apply to join today.

View Event →
SEATTLE: From Research to Engagement: Innovation in Customer Understanding
Aug
30
11:30 AM11:30

SEATTLE: From Research to Engagement: Innovation in Customer Understanding

There are more effective ways to understand your customers than traditional tools like: surveys, focus groups and analytics. Lada will explore innovations in customer understanding that will lead you to a more robust understanding of your customers and how to tie that directly to product innovation. She will also discuss how to scale insights from research without necessarily scaling your team. You’ll walk away with new, practical ideas on how to expand your team’s research toolkit; apply to join today.

View Event →
DALLAS: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking
Aug
23
11:30 AM11:30

DALLAS: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking

There is often a wave of excitement as companies start embracing Design Thinking throughout their entire organization. Executives, Product Owners, Developers, and Designers are excited about delivering products and services that their customers love. But over time, if teams are not connecting KPIs to the work they’re doing, things can swing back to more familiar, outdated practices. In this, talk Ryan Gachet will share how Liberty Mutual is in the midst of transforming their organization to maintain their focus on modern design practices by “Managing Up” to their KPIs and determining long-term Design ROI; apply to join today.

View Event →
AUSTIN: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking
Aug
22
11:30 AM11:30

AUSTIN: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking

There is often a wave of excitement as companies start embracing Design Thinking throughout their entire organization. Executives, Product Owners, Developers, and Designers are excited about delivering products and services that their customers love. But over time, if teams are not connecting KPIs to the work they’re doing, things can swing back to more familiar, outdated practices. In this, talk Ryan Gachet will share how Liberty Mutual is in the midst of transforming their organization to maintain their focus on modern design practices by “Managing Up” to their KPIs and determining long-term Design ROI; apply to join today.

View Event →
SEATTLE: Hiring - The Lean and Iterative Approach
Jul
31
11:30 AM11:30

SEATTLE: Hiring - The Lean and Iterative Approach

Over the past two years, Vicki Haberman, Director User Experience at Alaska Airlines, grew her team from 10 to 25. She admits the road was challenging and she will discuss:

  • Defining roles, responsibilities, and career levels

  • Balancing generalists and specialists

  • Aligning on the ratio of design to product and engineering

  • Attracting and retaining talent in an insanely competitive market

Join us for an interactive and engaging lunch hour as Vicki shares her lessons learned. Together, we will tackle the subject often highlighted as the most important job of leaders: hiring. Apply to join XD today.

View Event →
AUSTIN: How Design and Technology are Driving the Future of Aviation
Jul
26
11:30 AM11:30

AUSTIN: How Design and Technology are Driving the Future of Aviation

The aviation industry is one of the world’s most complex network experiences. The coordination of assets and people -- combined with a variety of external factors -- can make it a unique challenge. The industry also puts you on a chair in the sky and delivers you home safely. Jordan Hefferan is the Director of Digital Services at GE Aviation, accelerating change and digital transformation throughout the ecosystem. His XD talk will focus on the transformation of the industry, the future technology landscape, and the connected aircraft. apply to join today.

View Event →
DALLAS: Leverage Data to Drive and Improve Your Customer Experience
Jul
19
11:30 AM11:30

DALLAS: Leverage Data to Drive and Improve Your Customer Experience

Leverage Data to Drive and Improve Your Customer Experience

Having access to all of the information in the world is useless if you are not using the insights you gain to innovate and improve the experience of your customer. It’s imperative that organizations effectively gain, understand, and act upon the data they do collect. Six Sigma, Analytics, Machine Learning, A.I., Big Data, Lean Startup, Agile — these are just some of the methods for gathering data and should be core to what you do inside your organization. So, how are you doing this in your company? Is it enough? Learn how to crawl, walk, run with your own information gathering processes. apply to join today.

View Event →
SEATTLE: Designing for Humans in a Digital World: Intuition & Innovation — Finding the Delta
Jun
27
11:30 AM11:30

SEATTLE: Designing for Humans in a Digital World: Intuition & Innovation — Finding the Delta

As leaders in our respective industries, we have all been challenged to design best-in-class guest experiences that are also innovative—new experiences that break the mold. The reality is that a great guest experience and true innovation may be miles apart, and the delta is dictated by what the guest is willing to tolerate and what they find intuitive. Apply to join today.

View Event →
DALLAS: Using Self-Assessment to Grow an Experience-Driven Organization
Jun
19
11:30 AM11:30

DALLAS: Using Self-Assessment to Grow an Experience-Driven Organization

Consistent reflection and revision are key components to crafting great experiences for your customers, partners and even employees. Being fiercely open with what isn’t working and why is even more important than celebrating what is. In this session, the Cariloop Executive Team will provide a self-assessment of how well they feel Cariloop embodies the Four Strategic Principles of the XD Leadership Alliance and share examples of how they applied them, what worked, what didn’t and why.

View Event →
AUSTIN: Putting the "INFORMATION" back into Information Technology
Jun
13
11:30 AM11:30

AUSTIN: Putting the "INFORMATION" back into Information Technology

Six Sigma, Analytics, Machine Learning, A.I., Big Data, Lean Startup, Agile – buzzwords? new trends? fads? What does I.T. really mean? We will discuss the concept that information, specifically, client-oriented information, should be the focus of any enterprise. We will propose and discuss that what truly links all successful companies is an unrelenting curiosity and maniacal focus on the needs of the clients. Those companies that consistently rise above others are the ones that methodically invest in and innovate on information. So how are you doing that in your company? Are you doing enough? Can you do too much?

View Event →
SEATTLE: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking
May
22
11:30 AM11:30

SEATTLE: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking

There is often a wave of excitement as companies start embracing Design Thinking throughout their entire organization. Executives, Product Owners, Developers, and Designers are excited about delivering products and services that their customers love. But over time, if teams are not connecting KPIs to the work they’re doing, things can swing back to more familiar, outdated practices. In this, talk Ryan Gachet will share how Liberty Mutual is in the midst of transforming their organization to maintain their focus on modern design practices by “Managing Up” to their KPIs and determining long-term Design ROI.

View Event →
DALLAS: Using Culture to Drive Customer Experience
May
17
11:30 AM11:30

DALLAS: Using Culture to Drive Customer Experience

How do you transform a culture to be more customer-centric? Margot Daniel, Director of Digital Experience and Engagement at TTI, Inc., was part of a two-year organizational transformation from “Sales First” to “Customer First.” Starting with gathering customer insights and data, this knowledge was used to shape goal-driven design and ultimately serve as a model for the mindset of the entire organization. From this talk, you will learn techniques for moving your organization forward to becoming more customer-centric and culturally receptive to design thinking.

View Event →
AUSTIN: Business Value of Design : Window Dressing or Business Differentiator?
May
10
11:30 AM11:30

AUSTIN: Business Value of Design : Window Dressing or Business Differentiator?

Joe Silva, VP of Creative and UX at NetSpend, will share details of his PERFECTLY IMPERFECT career and ongoing journey.  Joe advocates a mindset and approach that effectively enables an organization to drive revenue by breaking down the barrier that commonly exists between Design and Business Strategy.  He will discuss how the roles of designers and consumers have changed over time and the ways he personally had to evolve to create true business differentiators. 

View Event →
SEATTLE LAUNCH EVENT: Using Culture to Drive Customer Experience
Apr
26
11:30 AM11:30

SEATTLE LAUNCH EVENT: Using Culture to Drive Customer Experience

How do you transform a culture to be more customer-centric? Margot Daniel, Director of Digital Customer Experience for ADT, was part of a two-year organizational transformation from “Sales First” to “Customer First.” Starting with gathering customer insights and data, this knowledge was used to shape goal-driven design and ultimately serve as a model for the mindset of the entire organization. From this talk, you will learn techniques for moving your organization forward to becoming more customer-centric and culturally receptive to design thinking.

View Event →
DALLAS: Can Design Change the World?
Apr
19
11:30 AM11:30

DALLAS: Can Design Change the World?

Intuit’s mission is to Power Prosperity Around the World. It’s a big, ambitious mission – and Intuit believes Design Thinking is the key to unlocking this ideal future state. James will feature case studies showing how Empathy, Leap of Faith Assumptions and Experimenting with Prototypes are making measurable impacts.

View Event →
AUSTIN LAUNCH EVENT: Can Design Change the World?
Apr
12
11:30 AM11:30

AUSTIN LAUNCH EVENT: Can Design Change the World?

Intuit’s mission is to Power Prosperity Around the World. It’s a big, ambitious mission – and Intuit believes Design Thinking is the key to unlocking this ideal future state. James will feature case studies showing how Empathy, Leap of Faith Assumptions and Experimenting with Prototypes are making measurable impacts.

View Event →
DALLAS: Making the Unnatural Natural: Getting Design Into the Corporate DNA
Mar
14
11:30 AM11:30

DALLAS: Making the Unnatural Natural: Getting Design Into the Corporate DNA

SPEAKER:

Brian Sullivan, Director, Design Strategy at Sabre Corporation

Design can seem unnatural to many companies and corporate leaders. They know it is important, but design is just not in their DNA. Their daily activities are filled with other tasks. It is someone else's job to think about design. How do you make the unnatural feel more natural?

View Event →
DALLAS: Launching Customer Experiences to Make 2018 Your Best Year Yet
Feb
13
11:30 AM11:30

DALLAS: Launching Customer Experiences to Make 2018 Your Best Year Yet

With experience becoming ever more important to businesses, we’re taking XD's first meeting of 2018 to reflect on 2017, and look into 2018 and beyond. Our panel of experience leaders will discuss topics around improving your CX, integrating customer learning into the Agile process, prioritizing your efforts to deliver the best possible experiences, and more. In this Q&A format, it's your opportunity to pick our panelists' minds and tap into the power of Dallas' experience-driven leaders.

SPEAKERS: 
Moderator, Jeremy Johnson, VP of Customer Experience, projekt202
Daniel Hall - Chief UX Designer, Toyota
Greg Colandrea - Chief Information Officer, YPO
James Helms - Design Leader, Intuit Proconnect
Margot Daniel - Director of Digital Customer Experiences, ADT
Rachel Meyer - Director of Integrated Customer Experiences, Pizza Hut
Ray Ann Cacheria - Chief Information Officer, Ryan, LLC

View Event →
DALLAS: Using Customer Insights to Drive Strategy
Nov
14
11:30 AM11:30

DALLAS: Using Customer Insights to Drive Strategy

SPEAKER: 
Bill Rattner, VP of User Experience at RealPage, Inc.

Using Customer Insights to Drive Strategy
A well-executed business strategy can mean the difference between an organization’s life or death in the marketplace, but what best informs that strategy? In this “Using Customer Insights to Drive Strategy” presentation, we will explore why and how businesses will want to leverage experience-design work in new ways. We will explore ways and techniques that Experience Design can increase product leadership, operational excellence and customer intimacy.

View Event →
DALLAS: Using User Experience to Disrupt the Healthcare Industry
Oct
24
11:30 AM11:30

DALLAS: Using User Experience to Disrupt the Healthcare Industry

Healthcare is notorious for bad experiences – from boring open enrollment meetings, to finding doctors who listen and communicate clearly, to figuring out why the bills are so darn expensive – the healthcare journey for most people is a revolving door of frustration.  Compass sees these realities in healthcare as an opportunity to disrupt an industry. By using experience-driven principles across all areas of the organization, Compass is changing the way people view their health benefits and interact with the healthcare system. In this session, Cliff will discuss techniques that Compass has used to study, modify and measure user experience and the impact that approach has had on healthcare decision making.

View Event →
DALLAS: The Financial Benefits of Being Experience-Driven
Sep
26
7:00 AM07:00

DALLAS: The Financial Benefits of Being Experience-Driven

SPEAKER: 
Rocket Williams, Vice President of Software Engineering

The Financial Benefits of Being Experience-Driven
Experience-driven (XD) businesses in the Dallas Metroplex are consistently winning on the battleground for market share, but the benefits extend to cost savings, customer loyalty, and increased sales all leading to improved financial benefits.

Request to Join

View Event →
DALLAS: Design Thinking and a Culture of Co-creation at BBVA
Aug
29
11:30 AM11:30

DALLAS: Design Thinking and a Culture of Co-creation at BBVA

BBVA is making Design Thinking the key component to their digital transformation. Don Relyea, CXO of the BBVA Dallas Creation Center and Global Head of IP, discusses his experiences sharing design thinking techniques with BBVA Compass. These techniques helped establish a unified support for design and digital transformation throughout the entire organization.

View Event →
DALLAS: Designing the Talent - A Look at Producing Next-Generation Talent for Your Team
Jul
27
11:30 AM11:30

DALLAS: Designing the Talent - A Look at Producing Next-Generation Talent for Your Team

Anne Balsamo, Dean of the School of Arts, Technology, and Emerging Communication, and Interaction Design Professor Cassini Nazir will share how their program teaches the next generation of designers, explore trends that companies hiring designers need to look for, and introduce ways that industry and community members can collaborate with the University.

View Event →