SEATTLE: The Design-Driven Startup: UX as Preventive Care instead of a Band-Aid
May
30
11:30 AM11:30

SEATTLE: The Design-Driven Startup: UX as Preventive Care instead of a Band-Aid

In a world where design is often an afterthought, what does starting a startup with a user-centered design from day one look like? How do you make design a part of your company values? Together, we'll contrast the process of adding design in later versus starting out with a designer-founder at the helm, approaches that drive startup design ROI, tactics for achieving design emphasis with tight startup resources, and pitfalls to watch out for. In addition, we'll touch on ways to permeate company culture with design principals, whether your company was started with a design-focus or you find yourself adding it in years later; apply to join today.

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AUSTIN: Envisioning Multichannel Experiences our Customers Will Need, Want and Expect in the Future
May
23
11:30 AM11:30

AUSTIN: Envisioning Multichannel Experiences our Customers Will Need, Want and Expect in the Future

Multichannel innovation isn’t cheap or easy. The stakes are particularly high when it comes to deciding where and when to invest. If we don’t innovate and invest, we can’t possibly dream of remaining competitive in the marketplace! At the same time, if we launch innovations our customers won’t embrace, we can kiss our competitive advantage goodbye! Wouldn’t it be great if we could peek just a little into future and get a sense for what experiences our customers will need want and expect; apply to join today.

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San Francisco: Putting the Experience First
Apr
23
11:30 AM11:30

San Francisco: Putting the Experience First

Customer Experience is becoming top of mind for all businesses — reports have it ranked higher than personalization, content and even mobile. Studies show that 32% of customers stop doing business with a brand they love as a result of only one bad experience. It’s becoming clear that improved experiences are directly tied to: customer retention, premium pricing, and seen as even more influential than advertising. So how do you understand your customers and focus in on the right investments for 2019?, apply to join today.

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SEATTLE: The Design-Driven Startup: UX as Preventive Care instead of a Band-Aid
Apr
18
11:30 AM11:30

SEATTLE: The Design-Driven Startup: UX as Preventive Care instead of a Band-Aid

In a world where design is often an afterthought, what does starting a startup with a user-centered design from day one look like? How do you make design a part of your company values? Together, we'll contrast the process of adding design in later versus starting out with a designer-founder at the helm, approaches that drive startup design ROI, tactics for achieving design emphasis with tight startup resources, and pitfalls to watch out for. In addition, we'll touch on ways to permeate company culture with design principals, whether your company was started with a design-focus or you find yourself adding it in years later, apply to join today.

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CHICAGO:  Envisioning Multichannel Experiences our Customers Will Need, Want and Expect in the Future
Apr
16
11:30 AM11:30

CHICAGO: Envisioning Multichannel Experiences our Customers Will Need, Want and Expect in the Future

Multichannel innovation isn’t cheap or easy. The stakes are particularly high when it comes to deciding where and when to invest. If we don’t innovate and invest, we can’t possibly dream of remaining competitive in the marketplace! At the same time, if we launch innovations our customers won’t embrace, we can kiss our competitive advantage goodbye! Wouldn’t it be great if we could peek just a little into future and get a sense for what experiences our customers will need want and expect? Well, this is exactly what Best Buy’s Strategic Experience Design team is doing. Join Matthew Doty (Head of Best Buy’s Strategic Experience Design Team) as he discusses how his team is helping Best Buy understand and embrace Human-Centered Design as a foundation for strategic, multichannel innovation; apply to join today.

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How to Drive Innovation into Mature Products in a Highly Regulated Industry
Mar
26
11:30 AM11:30

How to Drive Innovation into Mature Products in a Highly Regulated Industry

Does your organization have one or more mature platforms that you would consider 'core' or even 'legacy'? Do you have growing technical debt that you need to overcome before you can weave in exciting new features and enhancements? Does your industry require regular and extensive regulatory and compliance updates? If you answered yes to any of these questions, then come see John Ludden share lessons learned about incorporating next generation technology and new features into a mature product portfolio in a highly regulated industry, apply to join today.

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Putting the Experience First: XD Challenges for 2019
Mar
21
11:30 AM11:30

Putting the Experience First: XD Challenges for 2019

Customer Experience is still top of mind for both B2B and B2C businesses — trend reports have it ranked higher than personalization, content and even mobile. It’s no wonder when improved experiences are directly tied to customer retention, premium pricing, and seen as even more influential than advertising; apply to join today..

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Beyond compliance: making the case for accessibility
Mar
19
11:30 AM11:30

Beyond compliance: making the case for accessibility

Accessibility is more than code compliance and avoiding law suits. Many organizations are still struggling with justifying the cost of implementing accessibility. In reality, accessibility offers many advantages and opportunities such as: future proofing code, creating human-centric and empathetic designs, building innovative products. Accessibility should be leveraged as an overall strategy for your organization, apply to join today.

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PUTTING THE EXPERIENCE FIRST: XD CHALLENGES FOR 2019
Mar
14
11:30 AM11:30

PUTTING THE EXPERIENCE FIRST: XD CHALLENGES FOR 2019

Customer Experience is still top of mind for both B2B and B2C businesses — trend reports have it ranked higher than personalization, content and even mobile. It’s no wonder when improved experiences are directly tied to customer retention, premium pricing, and seen as even more influential than advertising, apply to join today.

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Putting the Experience First: XD Challenges for 2019
Feb
26
11:30 AM11:30

Putting the Experience First: XD Challenges for 2019

Customer Experience is still top of mind for both B2B and B2C businesses — trend reports have it ranked higher than personalization, content and even mobile. It’s no wonder when improved experiences are directly tied to customer retention, premium pricing, and seen as even more influential than advertising., apply to join today.

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Putting the Experience First: XD Challenges for 2019 Panel Customer Experience
Feb
19
11:30 AM11:30

Putting the Experience First: XD Challenges for 2019 Panel Customer Experience

So how do you understand your customers and focus in on the right investments for 2019? Our panelists will discuss how they’re using customer insights to prioritized their efforts, how they’re removing roadblocks, and how they're planning on competing mainly on customer experience in the coming year. apply to join today.

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CHICAGO: The Customer Experience Pyramid: Build Experiences That Matter More
Nov
15
11:30 AM11:30

CHICAGO: The Customer Experience Pyramid: Build Experiences That Matter More

Not all brand experiences are created equal. Finding and resolving CX issues is table stakes. It takes more to build experiences that differentiate and strengthen your brand. Brands that probe their customer understanding and offer proactive experiences earn greater engagement, trust, purchase, satisfaction, and loyalty. Apply to join today.

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SEATTLE: Create MAGIC - Combining Design and Engineering to be Experience Driven
Oct
26
11:30 AM11:30

SEATTLE: Create MAGIC - Combining Design and Engineering to be Experience Driven

The Walt Disney Company seeks to develop the most creative, innovative and profitable entertainment experiences and related products in the world. Kevin Schumacher leads UX in a world-class application team at the happiest job on earth, creating and designing applications that connect Disney guests worldwide. One of the ways Kevin improves experience is he works with his team to effectively integrate DESIGN and ENGINEERING; apply to join today.

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DALLAS: How to make the Frame Work - Practical tips to increase your success rate implementing any new processes in your organization.
Oct
18
11:30 AM11:30

DALLAS: How to make the Frame Work - Practical tips to increase your success rate implementing any new processes in your organization.

Each day we are presented with a new framework or process to make us more productive. We get excited, think it could create positive change, and then end up crying in the corner six months later. Ben will provide practical tips for helping to initiate and execute through any change; apply to join today.

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SEATTLE: What I Learned by Letting Go - How Embracing Your Design System Community Drives Success
Sep
27
11:30 AM11:30

SEATTLE: What I Learned by Letting Go - How Embracing Your Design System Community Drives Success

Creating an enterprise design system is only the first step in a broader undertaking. Realizing the benefits of a system in a large organization involves building awareness, generating support and evolving practices across different parts of the organization, each with competing business goals and operational priorities; apply to join today.

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DALLAS: Creating a Competitive Advantage with Purpose
Sep
18
11:30 AM11:30

DALLAS: Creating a Competitive Advantage with Purpose

Being on purpose creates greater accountability for results.  In this talk, we will discuss the latest data regarding the ever-expanding multi-generational workforce and the impact it is having on the workplace. We will unpack the five key learnings from the research and provide simple tools to maximize your organizational results regardless of your generation; apply to join today.

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SEATTLE: From Research to Engagement: Innovation in Customer Understanding
Aug
30
11:30 AM11:30

SEATTLE: From Research to Engagement: Innovation in Customer Understanding

There are more effective ways to understand your customers than traditional tools like: surveys, focus groups and analytics. Lada will explore innovations in customer understanding that will lead you to a more robust understanding of your customers and how to tie that directly to product innovation. She will also discuss how to scale insights from research without necessarily scaling your team. You’ll walk away with new, practical ideas on how to expand your team’s research toolkit; apply to join today.

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DALLAS: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking
Aug
23
11:30 AM11:30

DALLAS: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking

There is often a wave of excitement as companies start embracing Design Thinking throughout their entire organization. Executives, Product Owners, Developers, and Designers are excited about delivering products and services that their customers love. But over time, if teams are not connecting KPIs to the work they’re doing, things can swing back to more familiar, outdated practices. In this, talk Ryan Gachet will share how Liberty Mutual is in the midst of transforming their organization to maintain their focus on modern design practices by “Managing Up” to their KPIs and determining long-term Design ROI; apply to join today.

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AUSTIN: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking
Aug
22
11:30 AM11:30

AUSTIN: If Everybody Owns It, Nobody Owns It: Ensure Accountability by Attaching KPIs to Design Thinking

There is often a wave of excitement as companies start embracing Design Thinking throughout their entire organization. Executives, Product Owners, Developers, and Designers are excited about delivering products and services that their customers love. But over time, if teams are not connecting KPIs to the work they’re doing, things can swing back to more familiar, outdated practices. In this, talk Ryan Gachet will share how Liberty Mutual is in the midst of transforming their organization to maintain their focus on modern design practices by “Managing Up” to their KPIs and determining long-term Design ROI; apply to join today.

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SEATTLE: Hiring - The Lean and Iterative Approach
Jul
31
11:30 AM11:30

SEATTLE: Hiring - The Lean and Iterative Approach

Over the past two years, Vicki Haberman, Director User Experience at Alaska Airlines, grew her team from 10 to 25. She admits the road was challenging and she will discuss:

  • Defining roles, responsibilities, and career levels

  • Balancing generalists and specialists

  • Aligning on the ratio of design to product and engineering

  • Attracting and retaining talent in an insanely competitive market

Join us for an interactive and engaging lunch hour as Vicki shares her lessons learned. Together, we will tackle the subject often highlighted as the most important job of leaders: hiring. Apply to join XD today.

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AUSTIN: How Design and Technology are Driving the Future of Aviation
Jul
26
11:30 AM11:30

AUSTIN: How Design and Technology are Driving the Future of Aviation

The aviation industry is one of the world’s most complex network experiences. The coordination of assets and people -- combined with a variety of external factors -- can make it a unique challenge. The industry also puts you on a chair in the sky and delivers you home safely. Jordan Hefferan is the Director of Digital Services at GE Aviation, accelerating change and digital transformation throughout the ecosystem. His XD talk will focus on the transformation of the industry, the future technology landscape, and the connected aircraft. apply to join today.

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DALLAS: Leverage Data to Drive and Improve Your Customer Experience
Jul
19
11:30 AM11:30

DALLAS: Leverage Data to Drive and Improve Your Customer Experience

Leverage Data to Drive and Improve Your Customer Experience

Having access to all of the information in the world is useless if you are not using the insights you gain to innovate and improve the experience of your customer. It’s imperative that organizations effectively gain, understand, and act upon the data they do collect. Six Sigma, Analytics, Machine Learning, A.I., Big Data, Lean Startup, Agile — these are just some of the methods for gathering data and should be core to what you do inside your organization. So, how are you doing this in your company? Is it enough? Learn how to crawl, walk, run with your own information gathering processes. apply to join today.

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SEATTLE: Designing for Humans in a Digital World: Intuition & Innovation — Finding the Delta
Jun
27
11:30 AM11:30

SEATTLE: Designing for Humans in a Digital World: Intuition & Innovation — Finding the Delta

As leaders in our respective industries, we have all been challenged to design best-in-class guest experiences that are also innovative—new experiences that break the mold. The reality is that a great guest experience and true innovation may be miles apart, and the delta is dictated by what the guest is willing to tolerate and what they find intuitive. Apply to join today.

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DALLAS: Using Self-Assessment to Grow an Experience-Driven Organization
Jun
19
11:30 AM11:30

DALLAS: Using Self-Assessment to Grow an Experience-Driven Organization

Consistent reflection and revision are key components to crafting great experiences for your customers, partners and even employees. Being fiercely open with what isn’t working and why is even more important than celebrating what is. In this session, the Cariloop Executive Team will provide a self-assessment of how well they feel Cariloop embodies the Four Strategic Principles of the XD Leadership Alliance and share examples of how they applied them, what worked, what didn’t and why.

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AUSTIN: Putting the "INFORMATION" back into Information Technology
Jun
13
11:30 AM11:30

AUSTIN: Putting the "INFORMATION" back into Information Technology

Six Sigma, Analytics, Machine Learning, A.I., Big Data, Lean Startup, Agile – buzzwords? new trends? fads? What does I.T. really mean? We will discuss the concept that information, specifically, client-oriented information, should be the focus of any enterprise. We will propose and discuss that what truly links all successful companies is an unrelenting curiosity and maniacal focus on the needs of the clients. Those companies that consistently rise above others are the ones that methodically invest in and innovate on information. So how are you doing that in your company? Are you doing enough? Can you do too much?

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