digital

From Research to Engagement: Innovation in Customer Understanding

From Research to Engagement: Innovation in Customer Understanding

In this presentation, Smartsheet’s Lada Gorlenko explores innovations in customer understanding that will lead to a more robust understanding of your customers and how to tie that knowledge directly to product innovation. She also discusses how to scale insights from research without necessarily scaling your team.

Designing for Humans in a Digital World: Intuition & Innovation

Designing for Humans in a Digital World: Intuition & Innovation

As leaders in our respective industries, we have all been challenged to design best-in-class guest experiences that are also innovative—new experiences that break the mold. The reality is that a great guest experience and true innovation may be miles apart, and the delta is dictated by what the guest is willing to tolerate and what they find intuitive.

Using User Experience to Disrupt the Healthcare Industry: Cliff Sentell with Compass PHS

Using User Experience to Disrupt the Healthcare Industry: Cliff Sentell with Compass PHS

In this presentation to the XD Leadership Alliance, Compass PHS Founder and CTO Cliff Sentell shares techniques that Compass uses to study, modify and measure user experience (UX).

Creating a Culture for Digital Transformation: Don Relyea with BBVA

Creating a Culture for Digital Transformation: Don Relyea with BBVA

Watch the video and read highlights from the XD talk by Don Relyea, CXO of the BBVA Dallas Creation Center and Global Head of IP, sharing Don's expertise on design thinking and benefits of creating a culture of support for digital transformation.