Video: Putting the Experience First: XD Challenges for 2019


Matthew Stephens, VP of Design at The Zebra
Ryan Rumsey, Assistant Vice President, Experience Strategy at USAA
Michael Blakesley, Head of Design at RetailMeNot


Putting the Experience First: XD Challenges for 2019

Customer Experience is still top of mind for both B2B and B2C businesses — trend reports have it ranked higher than personalization, content and even mobile.

It’s no wonder when improved experiences are directly tied to customer retention, premium pricing, and seen as even more influential than advertising. So how do you understand your customers and focus in on the right investments for 2019?

In this video presentation, our XD panelists discuss how they’re using customer insights to prioritize their efforts, how they’re removing roadblocks, and how they're planning on competing mainly on customer experience in 2019.


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About XD Leadership Alliance

The mission of the XD Leadership Alliance is to recognize and connect industry thought leaders in the fields of design, technology, research, product and marketing. As customer experience continues to be the top driver of digital transformation for organizations, experience-driven (XD) businesses are leading the way in increasing market share and delivering greater ROI. The new ideas and collaborative efforts of the XD Leadership Alliance are aimed at keeping us at the forefront of this vital economic initiative.

For more information and to get involved, visit the XD Leadership Alliance now at