Augie Ray - Customer Experience: Senior Director Analyst for Gartner
The Customer Experience Pyramid: Build Experiences That Matter More
Not all brand experiences are created equal. Finding and resolving CX issues are critical factors. It takes more to build experiences that differentiate and strengthen your brand. Those brands that probe their customer understanding and offer proactive experiences earn greater engagement, trust, purchase, satisfaction and loyalty.
In this XD video session with Augie Ray, CX Senior Director Analyst with Gartner, you'll learn:
How to balance the needs of the business with the needs of the customer
How successful brands create proactive experiences
How your brand can measure the benefit of powerful and innovative experiences
WATCH THE VIDEO NOW:
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About XD Leadership Alliance
The mission of the XD Leadership Alliance is to recognize and connect industry thought leaders in the fields of design, technology, research, product and marketing. As customer experience continues to be the top driver of digital transformation for organizations, experience-driven (XD) businesses are leading the way in increasing market share and delivering greater ROI. The new ideas and collaborative efforts of the XD Leadership Alliance are aimed at keeping us at the forefront of this vital economic initiative.
For more information and to get involved, visit the XD Leadership Alliance now at experiencedriven.com.