XD Dallas Video: Using Customer Insights to Drive Strategy

RealPage VP of UX Bill Rattner shares customer insights that drive strategy with Dallas business leaders

At a meeting of the XD Leadership Alliance in Dallas, RealPage Vice President of User Experience Bill Rattner gave an outstanding presentation on "Using Customer Insights to Drive Strategy." A well-executed business strategy can make a huge difference in the marketplace, but what informs and drives that strategy? Bill explained ways to better leverage experience-design work, and showcased how experience design can drive product leadership, operational excellence, and customer intimacy.

Watch Bill's presentation now or view photos from the event.


XD Leadership Alliance events are open to members only. Membership is free. For details on this leadership group and our next meeting, apply to join today.

About XD Leadership Alliance

The mission of the XD Leadership Alliance is to recognize and connect industry thought leaders in the fields of design, technology, research, product and marketing. As customer experience continues to be the top driver of digital transformation for organizations, experience-driven (XD) businesses are leading the way in increasing market share and delivering greater ROI. The new ideas and collaborative efforts of the XD Leadership Alliance are aimed at keeping Dallas at the forefront of this vital economic initiative.

For more information and to get involved, visit the XD Leadership Alliance now at experiencedriven.com.