TOPIC : Using Customer Insights to Drive Strategy
A well-executed business strategy can mean the difference between an organization’s life or death in the marketplace, but what best informs that strategy? In this “Using Customer Insights to Drive Strategy” presentation, we will explore why and how businesses will want to leverage experience-design work in new ways. We will explore ways and techniques that Experience Design can increase product leadership, operational excellence and customer intimacy. Real-world examples will support the force multiplier of combining design strategy and product strategy to effectively drive a comprehensive strategy that delivers top-line and bottom-line growth.
Tuesday, Nov. 14, 2017
11:30 a.m. - 1 p.m.
Lunch will be provided.
XD Leadership Alliance events are open to members only. Membership is free. For details on this leadership group and this month's meeting, apply to join today.
About XD Leadership Alliance
The mission of the XD Leadership Alliance is to recognize and connect industry thought leaders in the fields of design, technology, research, product and marketing. As customer experience continues to be the top driver of digital transformation for organizations, experience-driven (XD) businesses are leading the way in increasing market share and delivering greater ROI. The new ideas and collaborative efforts of the XD Leadership Alliance are aimed at keeping Dallas at the forefront of this vital economic initiative.
For more information and to get involved, visit the XD Leadership Alliance now at experiencedriven.com.