Insights & Info: The Financial Benefits of Being Experience-Driven

Experience-driven (XD) organizations are consistently winning the battle for market share. The benefits of being experience-driven extend to cost savings, customer loyalty and increased sales, all of which lead to greater revenue and improved ROI.

At a recent meeting of the XD Leadership Alliance in Dallas, the following results and survey information were shared with members. Click each graphic to read the corresponding article and data.

As outlined in the Harvard Business Review article "Design Can Drive Exceptional Returns for Shareholders," research found that experience-driven companies yield greater returns over their competitors.

By making experience enhancements to its customer platform, online ticket exchange StubHub saw an additional $18 million in revenue. 

Similarly, experience enhancements for large call-center operations can save millions in reduced costs.

Transforming government’s approach to digital and technology led to savings that quickly added into the billions -- that's right, billions with a B.

In the above article, UX visionary Jared Spool noted that changing a button on a website increased annual revenues by $300 million.

These and other in-depth insights are shared monthly at the XD Leadership Alliance meetings.

Don't Miss Out: Join the XD Leadership Alliance in Dallas

Join us in Dallas for our next meeting on Oct. 24, when Compass PHS Founder and Chief Technology Officer Cliff Sentell will present "Using User Experience to Disrupt the Health Care Industry."

Lunch and complimentary valet parking service will be provided.

XD Leadership Alliance events are open to members only. Membership is free. For details on this leadership group and this month's meeting, apply to join today.

About XD Leadership Alliance

The mission of the XD Leadership Alliance is to recognize and connect industry thought leaders in the fields of design, technology, research, product and marketing. As customer experience continues to be the top driver of digital transformation for organizations, experience-driven (XD) businesses are leading the way in increasing market share and delivering greater ROI. The new ideas and collaborative efforts of the XD Leadership Alliance are aimed at keeping Dallas at the forefront of this vital economic initiative.

For more information and to get involved, visit the XD Leadership Alliance now at