Financial Benefits of Being Experience-Driven: Trintech VP Rocket Williams

Experience-driven (XD) organizations in the Dallas region are consistently winning the battle for market share. However, the benefits of being experience-driven extend to cost savings, customer loyalty and increased sales, all of which lead to greater revenue and improved ROI.

Rocket Williams, Vice President of Software Engineering at Trintech, will discuss the many financial benefits of being an XD organization at the September meeting of the XD Leadership Alliance. The event takes place Tuesday morning, Sept. 26.

XD Leadership Alliance events are open to members only. Membership is free. For details on this leadership group and this month's meeting, apply to join today.

About XD Leadership Alliance

The mission of the XD Leadership Alliance is to recognize and connect industry thought leaders in the fields of design, technology, research, product and marketing. As customer experience continues to be the top driver of digital transformation for organizations, experience-driven (XD) businesses are leading the way in increasing market share and delivering greater ROI. The new ideas and collaborative efforts of the XD Leadership Alliance are aimed at keeping Dallas at the forefront of this vital economic initiative.

For more information and to get involved, visit the XD Leadership Alliance now at