The Financial Benefits of Being Experience-Driven



Experience-driven (XD) organizations in the Dallas region are consistently winning the battle for market share. However, the benefits of being experience-driven extend to cost savings, customer loyalty and increased sales, all of which lead to greater revenue and improved ROI.

In a presentation to the XD Leadership Alliance in Dallas, Rocket Williams, Vice President of Software Engineering at Trintech, discussed the many financial benefits of being an XD organization.

Watch the video now:

When you benefit your customers, that actually benefits your bottom line. There is a true cost or benefit analysis with being experience-driven.
— Trintech VP of Software Engineering Rocket Williams

Among Rocket's insights:

  • A customer is the most important visitor on our premises. He's not dependent upon us; we're dependent upon him. He's not an interruption of our work; he's the purpose of it. He's not an outsider to our business; he's a part of it. We're not doing him a favor by serving him; he's doing us a favor by giving us the opportunity to. Any business out here, if you're not thinking like this, then you're probably out of business.
  • For any customer, any employee, anybody who has a relationship with us, we want to give you an opportunity to give us feedback on how we're doing.
  • The truth is, what are you actually doing to have the voice of the customer?

About XD Leadership Alliance

The mission of the XD Leadership Alliance is to recognize and connect industry thought leaders in the fields of design, technology, research, product and marketing. As customer experience continues to be the top driver of digital transformation for organizations, experience-driven (XD) businesses are leading the way in increasing market share and delivering greater ROI. The new ideas and collaborative efforts of the XD Leadership Alliance are aimed at keeping Dallas at the forefront of this vital economic initiative.

For more information and to get involved, visit the XD Leadership Alliance now at