Photos: November Meeting of XD Leadership Alliance - Dallas


RealPage VP of UX Bill Rattner shares customer insights that drive strategy with Dallas business leaders

We're giving thanks this month for all our XD Leadership Alliance members and a great turnout for our November meeting.

RealPage Vice President of User Experience Bill Rattner gave an outstanding presentation on "Using Customer Insights to Drive Strategy." A well-executed business strategy can make the life-or-death difference in the marketplace, but what best informs and drives that strategy? Bill explained why and how businesses should leverage experience-design work, and showcased ways that experience design can increase product leadership, operational excellence, and customer intimacy.

Photos from our November meeting follow. Click on the photos for expanded view.

XD Leadership Alliance events are open to members only. Membership is free. For details on this leadership group and our next meeting, apply to join today.

About XD Leadership Alliance

The mission of the XD Leadership Alliance is to recognize and connect industry thought leaders in the fields of design, technology, research, product and marketing. As customer experience continues to be the top driver of digital transformation for organizations, experience-driven (XD) businesses are leading the way in increasing market share and delivering greater ROI. The new ideas and collaborative efforts of the XD Leadership Alliance are aimed at keeping Dallas at the forefront of this vital economic initiative.

For more information and to get involved, visit the XD Leadership Alliance now at