See photos here from XD Dallas’ February executive luncheon at The Clubs of Prestonwood, featuring an informative and highly engaging panel discussion on "Putting the Experience First: XD Challenges for 2019."
In this XD video session with Augie Ray, CX Senior Director Analyst with Gartner, you'll learn how to balance the needs of the business with the needs of the customer, how successful brands create proactive experiences, and how your brand can measure the benefit of powerful and innovative experiences.
In this presentation, Smartsheet’s Lada Gorlenko explores innovations in customer understanding that will lead to a more robust understanding of your customers and how to tie that knowledge directly to product innovation. She also discusses how to scale insights from research without necessarily scaling your team.
As leaders in our respective industries, we have all been challenged to design best-in-class guest experiences that are also innovative—new experiences that break the mold. The reality is that a great guest experience and true innovation may be miles apart, and the delta is dictated by what the guest is willing to tolerate and what they find intuitive.
How do you transform a culture to be more customer-centric? Margot Daniel, Director of Digital Customer Experience for ADT, was part of a two-year organizational transformation from “Sales First” to “Customer First.” Starting with gathering customer insights and data, this knowledge was used to shape goal-driven design and ultimately serve as a model for the mindset of the entire organization. From this talk, you will learn techniques for moving your organization forward to becoming more customer-centric and culturally receptive to design thinking.
Intuit’s mission is to Power Prosperity Around the World. It’s a big, ambitious mission – and Intuit believes Design Thinking is the key to unlocking this ideal future state. James will feature case studies showing how Empathy, Leap of Faith Assumptions, and Experimenting with Prototypes are making measurable impacts.
In this presentation, Brian Sullivan explores ways to make design part of the corporate DNA and looks at mundane to strategic activities throughout the enterprise. He reviews ways to insert design into people's daily routines so that, with a little time, it becomes second-nature and ingrained into the corporate DNA.